About
Ooredoo Algeria partnered with Arimac Digital to create a digital ecosystem with a clear objective: engage a digitally native Gen Z audience through a unified, personalized, and experience-led digital platform.
The transformation centered on ‘My Ooredoo’, a next-generation, all-in-one mobile application that brought together self-care, youth engagement, and lifestyle services into a single experience for all users. By combining, gamified interactions, and customer-centric campaigns, the platform evolved Ooredoo’s digital presence beyond traditional telecom services.
With entertainment, utilities, and self-care capabilities housed in one app, Ooredoo Algeria positioned itself as a digital lifestyle brand embedded into customers’ everyday lives. For the business, My Ooredoo became a scalable digital channel to drive engagement, accelerate campaigns, and generate deeper insights into customer behavior.
Challenges
Before the digital revamp, Ooredoo Algeria faced several structural and engagement challenges common to telecom operators targeting younger, experience-driven audiences:
- Gen Z engagement gap Existing digital channels lacked relevance, interactivity, and personalization.
- Fragmented applications The youth-focused Yooz app and the self-care app operated separately, diluting adoption.
- Disconnected digital platforms Self-care web, self-care app, and corporate website required a full digital refresh.
- Limited personalization Static campaigns reduced engagement and repeat usage.
- Operational inefficiencies Manual campaign execution slowed time-to-market.
- Rising digital expectations Customers expected instant access, intuitive journeys, and always-on support.
These challenges highlighted the need for a one-app strategy built around customer behavior, preferences, and lifecycle needs.
Solution
Arimac Digital designed and delivered My Ooredoo, a mobile-first digital platform that unified self-care, youth engagement, and lifestyle services into a single application.
Key solution components included:
- One-app ecosystem – Combined the Yooz youth app and the self-care app into a single, scalable platform.
- AI-driven personalization – Dynamic content, offers, and journeys tailored to individual user behavior.
- Gamified engagement – Interactive elements designed to resonate with Gen Z users.
- Advanced self-care capabilities – Account management, usage tracking, and service controls in one place.
- Flexible access controls – Multiple account creation, including parent-child account management.
- mCommerce enablement – Digital vouchers across multiple lifestyle categories.
- Conversational engagement – Multilingual AI-powered chatbot, Roogy, for real-time assistance.
- Built-in analytics – Real-time visibility into engagement, usage, and campaign performance.
Innovative features:
- Gift and loyalty sharing
- Build-your-own bundle (first-of-its-kind in the Algerian market)
- Quran integration with prayer-time alerts
The platform was designed to evolve continuously, allowing Ooredoo to introduce new services, content, and campaigns without disrupting the customer experience.
Impact
With the launch of My Ooredoo, Ooredoo Algeria achieved measurable business and experience outcomes:
- Increased customer engagement A richer, more relevant digital experience tailored for Gen Z users.
- Stronger personalization AI-led interactions aligned to individual preferences and usage patterns.
- Faster campaign execution Reduced time-to-market for promotions and digital initiatives.
- Operational efficiency Automated engagement and self-care reduced manual support effort.
- Improved customer insights Actionable analytics enabled smarter decision-making and optimization.
- Enhanced brand perception Positioned Ooredoo as a modern, digital-first lifestyle telecom operator.
Active digital users
~3M users
Monthly average users
30,000
Digital adoption at scale
90%+
of key customer transactions now digital
By shifting from fragmented, transactional interactions to a unified, experience-led digital platform, Ooredoo Algeria strengthened customer loyalty while building a scalable foundation for future digital innovation.
